Product Literature
We were commissioned to produce a suite of product literature that Days’ retailers could stock in their independent stores for their own end-user customers. The features and benefits were clearly communicated, along with engaging photography and helpful infographics.

Product Focus
Used as a tool to educate Day’s retailers, the quarterly ‘Product Focus’ newsletter provided news of upcoming new products and useful information that helps to keep their retailers up-to-date with the latest trends and innovations in the market.

End-user catalogue (above)
Following a market research event at Days Healthcare, we learnt the copywriting and tone of the catalogues should be carefully considered to promote how their mobility products helps to empower their users on a day-to-day basis. Bespoke photography and copywriting were produced to tailor the content to the end customers.

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Trade catalogue (above)
The trade catalogues for Days’ retailers provided the technical content, along with clear features and benefits of all products. A polystyrene ‘Toolkit’ ring binder was produced to contain all brochures and price-lists.


Point of Purchase (Above) 

With over 200 independent retailers across the UK, Days Healthcare had to maintain their professional brand. Point-of-purchase laminated cards were produced to attach to the specific products providing features to the browsing customers.

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