Healthcare branding design | Days Healthcare

Branding a healthcare manufacturer

Days Healthcare

I’ve worked for over five years on the branding and advertising of the independent living manufacturer Days Healthcare.

When I first met the marketing department of the manufacturer, they explained their current product catalogues varied from department to department, without looking like the same company. This provided an opportunity to develop the branding to unite all elements.

B2B Centre of Excellence Branding

Working together, we developed a clear bold style that would form the basis for Day’s network of centres of excellence nationwide.

These trade brochures and product toolkits contain all the major features and benefits along with the important technical information making it easy for retailers to find quickly and deliver excellent customer service. The ring binder toolkit means the information can easily be updated with the newest details and doesn’t become outdated.

Nationwide B2C Advertising

A nationwide advertising campaign was also developed to help retailers adopt their own regional promotional campaign from a templated design, updatable with their own contact details.

In-store posters, marketing flyers and newspaper advertising were designed to highlight the promotion.

Designed for the end-user

Everything from the typography and copywriting to the bespoke lifestyle photography was adapted to convey the benefits of the products in a non-technical and customer focused direction.

"Neil is a pleasure to work with. His graphic design skill set is amazing and is always so friendly and professional. I would recommend to anyone who requires graphic design and branding"

Full Services

Branding

Brand identity
Rebranding
Logo Design
Brand Guidelines
Interiors Branding
Photography Direction
Illustration
Social Media Branding
Video 2D Graphics

Digital

Web Design
Development & Hosting
Mobile App Design
UI Design
Content Planning
Wireframing
Digital Marketing
2D Video Graphics
eCommerce Websites

Design

Graphic Design
Business Stationary
Brochures & Flyer Design
Corporate Literature
Magazine Design
Signage & Wayfinding
Exhibition Graphics
Event Literature
Tender & Marketing Design