New business branding | SME Certification Centre

Branding of a sustainability accreditation designed for SMEs

SME Certification Centre

I was commissioned to create an updated set of logo designs for the SME Certification Centre – who specialise in making sustainability certification cheaper and easier for SMEs.

The aim was to design branding for an innovative and disruptive management systems certification scheme – a challenger brand to established standards. This is specifically designed for SMEs and voluntary sector organisations.

Initial logo design ideas

I worked with the centre to design a concept that incorporated an official brand mark in the form of a tick; an effective way of creating a distinct and memorable identity.

The logo had to be flexible enough to allow upcoming accreditations to be easily added and so had to be designed with this in mind.

Final logo design & branding

Among the uses of the chosen logo are marketing packs, certificates and verified logos, online and exhibition graphics, and infographics. Therefore, it had to be simple and clearly visible.

Online accreditation toolkit

The centre’s business model included the development of an online accreditation toolkit which enabled remote assessment. I worked with the centre’s development team to design a clear and simple to use toolkit, that responsively resized on mobile, tablet and desktop.

Stationery

I designed stationery including business cards which were printed on sustainably sourced card.

To get an idea of my design process for a project like this, head of to my ‘About‘ page for details.

Exhibition support material

Flyers and roll-up banners were designed to help launch the SME Standards for Sustainability and raise awareness of the certification scheme.

"Neil designed the branding for my company, which has been a great success. He also designed engaging marketing material for an event we were exhibiting at. The pop up roller banner designs looked great. He accurately followed my design brief, and produced the assets really quick with minimal amends."

Full Services

Branding

Brand identity
Rebranding
Logo Design
Brand Guidelines
Interiors Branding
Photography Direction
Illustration
Social Media Branding
Video 2D Graphics

Digital

Web Design
Development & Hosting
Mobile App Design
UI Design
Content Planning
Wireframing
Digital Marketing
2D Video Graphics
eCommerce Websites

Design

Graphic Design
Business Stationary
Brochures & Flyer Design
Corporate Literature
Magazine Design
Signage & Wayfinding
Exhibition Graphics
Event Literature
Tender & Marketing Design