Creating a modern online presence for an award-winning sector disrupter

Freight Logistics Solutions

Freight Logistics Solutions (FLS) recognised the need to enhance their online presence with a website that effectively positioned them as a top-quality, customer-centric, and highly capable supplier in the market.

With a renewed focus on digital services, it was crucial for the online visuals to convey that while the company’s expertise is rooted in digital technology, it is also grounded in personalised human interactions.

The company’s employees face real-world challenges every day, and the website needed to reflect this. To capture the essence of their workforce and operations, the designs feature a lot of authentic, candid photography showcasing their employees’ hands-on work. This approach helped to emphasise the company’s genuine commitment to delivering quality services that truly cater to their clients’ needs.

Brand Values

FLS is a company that places a high emphasis on its brand values. By prioritising values such as treating others with respect and going the extra mile, FLS has been able to establish a reputation for excellent customer service.

Target audience & users

As a result of implementing targeted marketing strategies, the company experienced a significant increase in website traffic, with a substantial portion of visitors belonging to the identified target markets.

By tailoring content and messaging to the specific needs and pain points of these target markets, the company was able to position itself as a highly capable provider of logistics and transport services.

Additionally, the website served as a useful resource for carriers interested in working with the company, as well as existing customers seeking information. Overall, the targeted approach to marketing and website design proved highly effective in driving traffic and generating leads for the company.